Hello, I'm Rúben Szekrényes

Yes, you probably couldn't read my family name, don't worry. It's SEK-ray-nyesh. Welcome to my page 😀

Lead Product Designer at Flipsnack, based in Oradea, Romania.

Product designer with 10+ years in the field. I care about building things that are visually considered and genuinely useful. Great design doesn't happen without dedication and hard work. Always learning, always looking to grow.

• Flipsnack

  Lead Product Designer

  Nov 2025 to Now
  • Leading a team of 2 UX designers across Flipsnack's product squads
  • Shaping the product experience end to end, working closely with product managers and engineers
  • Building the leading platform for engaging, interactive flipbooks, trusted by B2B and B2C customers and by enterprise brands like Electrolux, L'Oréal, Marriott and Pandora
• The Brief AI (formerly Creatopy)

  Lead Product Designer

  Mar 2022 to Nov 2025
  • Led and mentored a team of 4 to 6 UX designers through the company's growth from early stage to Series A
  • Led the rebrand from Creatopy to The Brief, with the whole product fully rebranded in 5 months
  • Led the design system overhaul that modernized the product and let the team ship faster
  • Shipped Creatopy 2.0, owning the Light Editor
  • Redesigned onboarding around 4 user types for the growth team
  • Directed the Advanced Timeline and Animation feature, built for the 45% of users who animate their designs Case study
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  Rebrand and new product structure · 2025

  Worked with top management on brand vision and market fit, then defined the new structure: brands, campaigns, migrating legacy users, and a phased rollout.

  Growth onboarding · 2025

  Split new users into four types (Designer, Marketer, Sales, Other) and sent each into its own onboarding flow.

  

  Accessibility · 2025

  VPAT and WCAG work together with an accessibility agency.

  Creatopy 2.0 · 2024

  A new, simplified Ad Studio experience, split across the team into separate projects. I owned the Light Editor. Launched in October 2024.

  

  Set vs Focus mode · 2024

  Led the whole UX team through ideation, merged the strongest ideas into one solution, and it shipped from July 2024.

  

  Design system refresh · 2023–24

  Refreshed the Ad Studio design system and organized design and product teams to roll the new MUI components into the product.

  Advanced Timeline · 2022

  Research showed 45% of users animate their designs and wanted more than basic intro and outro effects. That shaped the new timeline. Read the full case study> load case_study.exe

  
• The Brief AI (formerly Creatopy)

  UX & UI Designer

  Feb 2021 to Feb 2022
  • Played a key role in developing a new design system and language, shaping a more consistent and user-friendly product
  • Helped merge the single editor and the multi-size Generator into one editor Case study
  • Oversaw new features from idea to launch, working closely with product managers and engineers
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  One editor instead of two · 2021

  Creatopy had a single-design editor and a separate multi-size Generator, so every feature was built twice. Over about a year, together with the UX and research teams, we merged them into one. Read the full case study> load case_study.exe

  

  My part

  Defining user problems, mapping flows, ideation, working prototypes for user testing, and the design system.

  Key fixes

  Grouped ad sizes into square, vertical and horizontal columns so the overview made sense, and let people move elements in bulk after placing them, not only before.

• Bannersnack

  UX & UI Designer

  Mar 2018 to Feb 2021
  • Designed core product experiences for a platform used by millions of customers
  • Partnered with product managers and engineers to take features from concept to launch
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  Design system

  Rebuilt the Bannersnack design system.

  Upgrade points

  Redesigned the upgrade prompts with positive messaging and clearer design to help them convert better.

Also> cat extras.txt Co-author of two design publications with Editura Universității din Oradea, on Dieter Rams and the Adidas logo. Speaker of the talk “How to build products people love” (2024). IBM Enterprise Design Thinking Practitioner. Bachelor's in Design, Universitatea din Oradea. Earlier roles at Smartketer and AstorMueller.